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«From Berlin to Bangalore, from New York to Brussels, from Barcelona to Vienna, the posters invaded walls and magazines. But the film does not exist» Marie Lechner, Libération
«The film itself, echoing President Bush's triumphal 'Top Gun' turn, exists only as advertising. It is a fiction built on fantasy. But thanks to an extensive poster campaign, the nonexistent film may lodge in our consciousness all the same» Holland Cotter, The New York Times
«It's hilarious and deadly serious at the same time» Suzanne Broughel, Rhizome
«The work thus becomes a deep consideration on the media excessive power in building consensus, as well as a remarking political satire about a small Europe that only once united might let its voice being heard» Flavia De Sanctis Mangelli, l’Unità
«The movie they are now launching is yet another step in their way toward legend status» Nilo Casares, ABC
«’United We Stand’, with its focus on rejiggering pop cultural codes in social space, is a canny updating of Pop art for the age of viral marketing, when the mass media has penetrated firmly into the everyday. Pop life» Ben Davis, Artnet Magazine
«And in this Bush/Schwarzenegger era of good-versus-evil, what better format to appropriate than the Hollywood blockbuster? 'United We Stand' does just that» Peggy MacKinnon, Rhizome
«If the project gains enough momentum, who knows, maybe Ewan and Penelope will actually get the film greenlit. I, for one, would pay to see it» Anthony Kaufman's blog
«The project United We Stand can be seen as a flip-side of the Nike Ground concept. Instead of tackling the intangible aura of a multinational company, 0100101110101101.ORG attempted to promote a product without an aura: Europe» Domenico Quaranta, Experimenta
«Another brilliant work by the 01’s, once again amazing the world; it forces us to consider the power of communication as that of art, that can freely use popular faces and huge brands, even when prosecuting is a colossus like Nike» Elena Giulia Rossi, l’Unità |
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