Nike Ground

In September 2003, together with our friends at Public Netbase, we set up a fake Nike advertisement campaign, including a public installation, a website and a performance. The news went out nationwide: "Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz, and a huge monument in the shape of Nike's famous Swoosh logo will be built in Nikeplatz". The one-month campaign provoked the reactions of Vienna's citizens, city officials and the Nike group, which started legal action to put an end to this bizarre performance.

 

 

 

 

 

 

 


 

 


 

 

 

Exhibition view, PAN, Naples